ADVERTISING SCENARIO

Why Start-ups should chooses mobile friendly Websites Having a site that looks and operates well only on a desktop computer isn’t good enough for the web anymore. The world around us is adapting itself into the small yet smart screen inside our pockets. From sending mails to paying bill and booking tickets we use our smartphones to login various sites every day. When not at work, mostly people prefer surfing the Internet with their phone. It’s a common act done by all irrespective to their age and profession. And you know who else spend time there? Millions of other Internet users. Their number is getting   close to 4 Billion . As a web site owner, I bet you would like those people to enjoy your site as much as desktop users, or even more. That is why you need to make it responsive and mobile-friendly. What is mobile-friendly websites and responsive websites? Responsiveness means that elements of your site change their layout and structure to adapt to the size of the scre...

Ad spend 2016 “India is the fastest growing ad market among all the major markets of the world. 2015 was the best year for ad spend growth we’ve had in the last five years,” said C.V.L. Srinivas, chief executive at GroupM South Asia. “While global headwinds are building up in the New Year, there are a number of positive factors that will help the Indian ad sector grow at higher levels in 2016.”The wind is positive for digital advertising than conventional advertising methods! Why? The significant reason behind the fast pace in the growth rate of digital advertising in India has something to do with these factors. 1. Digital Advertising Drives Sales & ROI Every business entity would love it if their Ad spend turn worthy by reaching maximum number of people, also it is great when this effort enhances sales and provides ROI. Recent studies reveals that digital marketing is more significant in providing the response and also it enhances sale and bring back the money with good b...